Tuesday, December 16, 2014

14 Pinterest Marketing Tips

According to the Pinterest for Businessblog, nearly 2 million people save product pins to one of their boards every single day.  They don't just dream about having those things though, many of them actually purchase them. Data from Nielsen shows that 93% of shoppers shopped online within the past 6 months.  Wayfair's research showed that pinners spend 50% more on average than other social channels and they'll also spend 20% more than those referred by non-social channels such as search.  So how do you get these pinners' business?  Get your business noticed on Pinterest with these 14 Pinterest marketing tips!

1. Title Boards with Keywords

Pinterest is similar to a search engine because people can type in certain keywords to bring up the pins they are interested in.  You can make your boards more finable by using some of your keywords in the board titles.  For example, MSW Interactive Designs has a board labeled Social Media Marketingand another labeled Blogging because these are services we offer.

2. Link Your Pins. 

One of the most aggravating things to a pinner is clicking on something and not being able to navigate to the website with the informaiton they're looking for because the link is broken or incorrect.  If you pin something, be sure to link it back to your website so the prospective customer can learn more about your products or services by simply clicking on your pin.

3. Take Advantage of Rich Pins. 

Pinterest has 5 types of "Rich Pins" that allow you to add more information to your pins.  Depending on what business you're in, these can be very useful. 
  • Article pins include the headline, author, story description and link
  • Product pins include real-time pricing, availability and where to buy
  • Recipe pins include ingredients, cooking times and serving info
  • Movie pins include ratings, cast members and reviews
  • Place pins include an address, phone number and map

4. Follow Other Businesses. 

By following other businesses on Pinterest, you can not only gain new ideas, but you can build partnerships. Connect with your trusted content providers to see what they have to offer. You can also connect with other businesses that have the same clientele as you.  For example, MSW Interactive Designs might want to follow a magazine or radio station because clients interested in advertising are going to want a website also. 

5. Engage with Your Customers. 

Just like with any other social network, it's important to engage with your customers.  If someone comments on your pin, be ready to jump in the conversation and greet them. This is a great way to build customer loyalty. 

6. Invite Others to a Group Board. 

Pinterest allows you to invite others to pin on your boards. This creates additional engagement with your customers and helps you to see what they're interested in.  Pinterest can become a great collaboration tool.

7. Don't Pin Dump. 

Unlike Facebook and Twitter where the feed-time is limited, Pins will remain in view for days or even weeks due to the cyclical nature of their exposure.  This can be a good and bad thing for businesses. Something you pinned last week could resurface for a user the next week.  However, you don't want to overload your followers will too many pins all at once that they see everytime they login to their Pinterst account.  Pinning for a few minutes, a couple times per day is where to start.

8. Optimize Pinterest for SEO

Content and SEO go hand in hand no matter which social media platform you're using.  To optimize your Pinterest page, use these tips:
  • Choose an optimized company username
  • Optimize the “About” section
  • Include links back to your website
  • Differentiate your inboards
  • Speak your customers’ language
  • Use your pins’ descriptions wisely

9. Use Different Types of Content. 

Pinterest is of course a very visual social media platform.  However, that doesn't mean you have to strictly stick to images.  You can also share audio, podcasts, slideshows, videos and blog posts. 

10. Write a Good Business Description

You only get 200 characters to describe your business, so make them count!  Be sure to use keywords for your business, but keep it easy to read.  Some keywords for us would include: website design, social media and SEO. 

11. Check Your Pinterest Analytics. 

There's no doubt that Pinterest is moving on up in the world of social media, but is it right for your business? Take a look at statistics regularly to justify your presence and find insights about areas you can tap into. Then be sure to check your individual analytics to see what's working for you and what's not.

12. Embrace the Mobile World. 

Many users access Pinterest from their mobile devices.  When they click on your pin to get to your website, you want to make sure what they're viewing is mobile friendly.  MSW Interactive Designs can help you with all your mobile website needs!

Whether you're looking for search engine optimaztion, social media help or a new, updated website at the Lake of the Ozarks, MSW has you covered.  Give us a call today at 573-552-8403 and we'll put the web to work for you! 

Friday, September 23, 2011

10 Key Elements Needed for a Quality Website

Having a great web presence is no longer optional!  If you want to see your business grow, you need to be able to be found online. With all the websites out there, many of them your competitors, it's important that you have a quality website with great content. Not only will your customers be judging you based off your online presence, but search engines will as well. Quicksprout explains 10 key elements you need to create a high quality website:

1. Relevant Content

Out with the keywords and in with the content. Google is now moving towards analyzing content and topics as a whole, rather than just looking at keywords. According to SearchMetrics, Google's algorithm recognizes high quality, relevant content and rewards it with higher rankings. Therefore, you should focus on developing content for users, no search engines.

2. Content Length

Top ranking sites have 900+ words of content per page, so focus on developing longer content. From an SEO perspective, blog posts should be between 2,000 - 2,450+ words long. While the ideal length from a reader's perspective is 1,600 words long. In addition to the content on your actual website, the content in your blogs helps with your search engine rankings as well.

3. Images and Video 

An image must be at least 32 x 32 px in size to be counted as such.  According to SearchMetrics, web pages with more images rank better.  Web pages in top rankings have an average of 7 images. Blog posts with images and videos are more engaging for your readers.  Be sure to include an image or a video for each new chapter of your post.

4. Grammar and Spelling

Grammar and spelling mistakes make you look bad in the eyes of your customer. In face, 42.5% of customers are turned off by poor spelling or grammar. Google, Yahoo, Bing and other search engines might even penalize you for grammar and spelling mistakes. Always read your copy at least 2 times before you publish it. You could even consider hiring an editor to proofread and edit your work. Flawless copy makes you look professional, to the search engines and your customers. Duane Forrester, Senior Product Manager at Bing stated, "Why would an engine show a page of content with errors higher in the rankings when other pages of error free content exist to serve the searcher?" Think about it!

5. Readability

Readability is the ease in which text can be read and understood. Use shorter sentences, paragraphs and active verb forms when you write your content. Be sure to remove all clutter, including unnecessary words and limit the use of adverbs and/or adjectives. High ranking texts are easier to read.

6. Formatting

According to Nielsen, 79% of users always scan web pages. Use H1/H2 tags, numbered lists and bullet points to break down your content. Keep sentences and paragraphs short and use bold or italics to highlight important parts. High quality content is easier to read, and suitable for scanning and skimming. Google can detect page layout and you might get penalized for poor formatting. Visitors are less likely to read content with poor formatting.

7. Expertise

By using case studies, Neil Patel managed to increase sales by 185%. Leaked google quality guidelines state, "High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic." Focus on writing detailed, well-researched posts.  Link to other posts and give examples to support your points. The expertise of the author is a critical factor for any content to be considered high quality. People want to read posts from experts that can dig into a specific topic and explain it well.

8. Social Media Shares 

Place your social media sharing icons where they are visible on your webpage and include a call-to-action for people to share your content. High quality websites have social media buttons present on the pages. Content that has been extensively tweeted about can cut indexation time by 50%. High quality content tends to be shared more and more social media shares correlate to higher search engine rankings.

9. Google Internal and External Links 

Nine out of ten sites at position 1 in SERPS have at least one internal self-referencing link. Focus on building a nice internal link architecture. Never link to unrelated pages or you will get penalized by Google. Pages that rank better generally have a better internal link structure with more links. The URL that you link to and the anchor text need to be relevant to your content. Linking to valuable external resources delights your readers.

10. Quality of Comments

Of all the search traffic of Quicksprout, 16% comes from comments. Web content with a high number of comments is percieved as high quality. However, spammy unrelated comments might hurt your ranking and make you look bad in the eyes of your visitors. Quality, thoughtful comments help you rank better and engages your readers with the content.

MSW Interactive Designs makes it affordable to establish an effective, professional, and custom internet presence for your business. From custom website design and hosting to SEO and social media, our Lake of the Ozarks website design company has your web presence covered!  Contact us today at 573-552-8403 for a free quote and get ready to see your business grow!